Zenith Bank Plc has once again demonstrated its commitment to innovation and community engagement with the launch of a cutting-edge digital LED screen at Ajose Adeogun Roundabout.
This new installation, unveiled on Thursday, marks a significant upgrade from the previous screen installed in 2013, underscoring the bank’s dedication to enhancing the urban landscape and providing a dynamic platform for advertising and public information.
The new LED screen, measuring 6.4×6.4 meters, boasts a remarkable resolution of 3936×960 pixels, a substantial improvement from the previous 1024×256 pixels screen. This enhancement represents a 14-fold increase in resolution, delivering unparalleled clarity and visual impact. Positioned strategically at one of Lagos’ busiest intersections, the screen is set to captivate audiences with its high-definition visuals and dynamic content.
During the launch event, Dr. Ebenezer Onyeagwu, the outgoing Group Managing Director/Chief Executive of Zenith Bank Plc, expressed his enthusiasm for the new digital infrastructure. He praised Institutional Quantum for their role in bringing the project to fruition. “When the idea of upgrading this LED screen came up earlier this year, I was initially sceptical, believing our current standard was sufficient. However, once presented with a graphic illustration of the proposed upgrade, I had no choice but to agree, asking, ‘How soon can we have this installed?’ I want to thank Quantum for their foresight and innovative spirit, which has resulted in this imposing and outstanding LED screen,” Dr. Onyeagwu remarked.
Reflecting on the transformation, he added, “It has been about 13 years since we installed the old screen, and the transformation is remarkable. The previous screen had a resolution of 1024×256 pixels, while the new one boasts 3936×960 pixels—a 14-fold increase in resolution, density, and visual capabilities. The new screen offers a 3D effect, making it a live, illuminating, and exciting display that leaves a lasting impression on viewers.”
Dr. Onyeagwu emphasized Zenith Bank’s dedication to community welfare and innovation, stating, “At Zenith, our focus is not solely on profit; we also prioritise community welfare. From its inception, Zenith has been a digitally-led organisation, a vision our Founder instilled. Our motto, ‘People, Technology, and Service,’ guides our actions. It’s not just about the messages we send but about the connections we create with people. This facility is captivating and enriching, creating bonds and attractions.”
Ebenezer Onyeagwu
Outgoing GMD/CEO Zenith Bank Plc, Dr. Ebenezer Onyeagwu flanked by Mr. Akin Ogunranti, Dr. Adobi Nwapa and Mr. Adamu Lawa
Mr. Bardia Olowu, a representative of Institutional Quantum, also expressed his gratitude to Zenith Bank’s management for their unwavering support. “We at Institutional Quantum sincerely thank Zenith Bank, particularly Dr. Ebenezer Onyeagwu, for his tremendous support over the years. We commend his innovative mindset, which consistently keeps Zenith at the forefront. We are proud to launch this 3D screen under his leadership,” he said.
Designed to seamlessly blend with the urban environment, the digital/LED screen employs advanced technology to ensure optimal visibility day and night, regardless of weather conditions. From vibrant advertisements to holiday greetings, the screen will serve as a versatile platform for communication and engagement.
Zenith Bank’s reputation for excellence in innovation and technology is well-established, with numerous awards to its name. The bank has been recognized as Best Bank in Nigeria for the fourth time in five years (2020 to 2022 and 2024) in the Global Finance World’s Best Banks Awards. Additionally, Zenith Bank was named Best Bank for Digital Solutions in Nigeria in the Euromoney Awards 2023, and received accolades as Best Commercial Bank, Nigeria, and Best Innovation in Retail Banking, Nigeria in the International Banker 2022 Banking Awards.
The launch of the new digital LED screen at Ajose Adeogun Roundabout is a testament to Zenith Bank’s enduring commitment to innovation, community engagement, and excellence.
By Augustine Idoje
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