Sports

Fearless energy drink from the stable of Rite Foods Limited has made full preparation to support this year’s Fanfaro Autofest event as the headline sponsor. This, is in its bid to make the platform bigger and more thrilling for car drifters, super bikers, and fun seekers in the ancient city of Ibadan from Friday, 2nd to Sunday, 4th December 2022.

The Managing Director and Chief Executive Officer, Fanfaro Oil Nigeria, Mr. Adekunle Olanrewaju, stated that the support from the Fearless energy drink is enormous hence the event is credited to it and dubbed “Fanfaro Autofest, Fearless Edition,” as the contestants will be rejuvenated with the brand’s positive energy and courageous spirit to actively showcase their talent in car drifting.

“It takes a lot for someone to align with your dream; it takes like minds to be part of it. The previous events have been successful, but now having the marketing leading brand behind it, is a success even before the start of the event.  The brand also resonates with what the sport stands for, we are fearless, tough, energetic, and want to make it more exhilarating,” Olanrewaju explained.He pointed out that with the brand behind the largest motorsport in the country, Nigerians should expect more exciting and action-packed sporting activities, as the product has been with Fanfaro from the planning stage to the exercise which takes a year to put together, and also for a refreshing moment with the trailblazer in the energy drink segment.

According to him, a Fearless brand raffle draw will be organised before the main event in November, where participants would be told to make a creative design with five empty bottles of the product, with the winners going home with exciting gifts.

Commenting on the sponsorship, Rite Foods Head of Marketing, Olumide Aruleba, affirmed that the  brand is very proud to throw its weight behind the sport, as it will bring into it the positive energy associated with the brand as a means to create the desired impact and make it a ground-breaking event. “We also want everyone to look forward to it,” he stated.

On her part, the Assistant Brand Manager of Fearless Energy Drink, Kanyisola Sangowawa, said the support from the product signpost is its connection with consumers in keeping them refreshed by providing the vigour needed while attaining their dreams or showcasing useful talents. She avowed that it takes a fearless spirit to support an action like the auto fest, which requires boldness, daring force, and strength in making it a success.

In his remark, the Fearless Brand Ambassador and the Face of Fanfaro Autofest, the Fearless Edition, Tobi Bakre, actor and a lead cast in the movie, Brotherhood, extolled the partnership between the Fearless energy drink and the motorsport, stating that both connects with a Fearless and reinvigorating force.

The award-winning Bigi carbonated soft drink (CSD) brand, from the stable of Rite Foods, is at the forefront of promoting sports among primary and secondary schools in the country with the sponsorship of the International Schools Athletics Championship where 68 schools participated, from 14 to 19 March, 2022, in Lagos.

The competition was part of the brand’s support for the growth of young talents in athletics, like other sporting initiatives sponsored in the past, with its 13 variants and table water that have been the hallmark of distinctiveness in the beverage segment of the Nigerian economy.

It was also aimed at encouraging togetherness and peace, with 914 participants from 68 schools as well as 5,000 spectators.

Commenting on the sponsorship from the Truly World-class company, the Brand Manager, Boluwatife Adedugbe, stated that the premium Bigi CSD brand through its range of products rejuvenated the athletes with the vigour needed for the completion of the games, especially with the Bigi Table Water which is produced with global best practices in purification and offers quality, freshness, confidence, and reliability.

She said the company will continue to identify with credible platforms that connect its leading Bigi products with consumers to add value to lives, as demonstrated in the athletics tournament by helping young Nigerians accomplish their dreams of becoming superstars that would make the nation proud in sporting activities.

While applauding Bigi for its contribution to the success of the games, the Chairman of Lagos State Athletics Association, Dr. Solomon Alao, remarked that the competition was intended at encouraging a healthy body and mind in an era where moral degeneration is prevalent among the youth.

“Going forward the future is looking great. It is about going back to the basics, using sports and education as a platform to attain wholesome child development and a breeding ground for future champions,” Alao affirmed.

He added that the inaugural event was also supported by the State Universal Basic Education Board (SUBEB) to showcase the skills of the youngsters who would in the future, represent the country at international events, with laurels to their credit.

On his part, a former Olympian, Enefiok Udo-Obong, who won a gold and bronze medal at the 2000 and 2004 Summer Olympics respectively, avowed that four schools in Ghana have already shown interest in the tournament, an indication that the initiative will grow stronger with an extensive footprint in the next edition.

Interestingly, the Bigi brand, which has been spearheading sports development in Nigeria, last year, threw its weight behind the Ijebu Heritage Half Marathon, held on 17 July 2021, where it reinvigorated the athletes with the strength to get to the finish line. It also powered the Abeokuta King’s Golf Tournament held on 10 October, 2021, as well as the Abeokuta 10 km marathon held on 13 November, the same year, with commendation from the Ogun State Government.