At Hydrogen Payment Services Company Limited, sustainability is not just a policy, it is a principle. Demonstrating its commitment to environmental stewardship, the fintech leader has taken a bold step toward transforming the financial services industry through its flagship E-Waste Initiative, launched in early 2025 in collaboration with Umpaya, a trailblazing environmental solutions provider, and with the strong backing of the Rotary Club of Akowonjo District 9111.
This unique initiative began within the walls of Hydrogen itself, as staff were sensitized on the growing threats posed by electronic waste. Employees were then encouraged to donate their end-of-life electronics, from old laptops and mobile phones to household gadgets. But the innovation didn’t stop there.
For every device collected, Umpaya pledged to plant a tree, a creative device-for-tree exchange program designed to turn technological waste into environmental wealth.
“By turning discarded devices into living trees, we are demonstrating that innovation can be both digital and environmental,” said Obinna Ojekwe, Head of Marketing and Communications at Hydrogen. “This is not a one-time effort. Hydrogen is committed to making e-waste management a continuous journey and inspiring the financial services industry to embrace responsibility for the planet.”
On October 3, 2025, that commitment came to life as over 25 trees were planted on the grounds of the Lagos Airport Hotel. The trees included Palm, Coconut, and Tujar species, chosen for their environmental impact and long-term sustainability. These trees are expected to absorb carbon dioxide, improve biodiversity, and generate carbon credits, contributing meaningfully to climate action and local food security.
According to Ifeanyi Ochije, Co-founder of Umpaya:
“Recycling electronics is about more than waste management, it is about creating value, protecting communities, and safeguarding our climate future. By linking e-waste recovery to tree planting, we are building a tangible connection between responsibility and impact.”
To ensure the long-term survival of the trees, Rotary Club District 9111 of Akowonjo donated essential gardening tools and equipment. Mr. David Aimuihenyefe, President of the Club, noted:
“These trees will not only stand as symbols of environmental stewardship but will also contribute to healthier ecosystems and better livelihoods for years to come.”
For Hydrogen and its partners, this is more than just a corporate social responsibility project, it’s a bold declaration: the future of payments, technology, and business must be sustainable. Every recycled device and every tree planted marks a significant step towards carbon reduction and a cleaner, greener tomorrow.
By Lekan Olofinsusi
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