Pernod Ricard Nigeria, part of the global wine and spirits leader Pernod Ricard Group, made a standout appearance at this year’s Lagos Cocktail Week.
Celebrating the theme “Innovation, Culture, and Passion,” the event, held from October 11th to 18th, showcased Pernod’s premium brands, Absolut Vodka, Olmeca Tequila, and Chivas Regal, alongside creative cocktail experiences that captivated enthusiasts and industry experts alike, reports fasnewsng.com.
Highlights included the Absolut Watermelon sip and paint session, giving cocktail lovers a refreshing new variant from the Absolut Vodka portfolio, paired with a hands-on artistic experience. Olmeca Tequila took the stage during an exclusive showcase, while Chivas XV featured in signature cocktails that underscored Pernod Ricard’s reputation for premium quality.
The Chivas Regal Bar Battle, a much-anticipated competition among mixologists, saw Joshua Alabi emerge victorious, impressing with his blend of traditional technique and modern flair. Alabi’s win earned him a Wine and Spirit Education Trust (WSET) scholarship and a cash prize of N300,000, highlighting Pernod Ricard’s commitment to promoting skill and excellence in Nigeria’s cocktail scene.
Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, spoke to fasnewsng.com about the brand’s involvement in Lagos Cocktail Week: “As we celebrate 10 years of Lagos Cocktail Week, we’re thrilled to invite consumers on a journey with Absolut Vodka, Olmeca Tequila, and Chivas Regal. Supporting Nigeria’s cocktail culture is essential to us, and we’re proud to reflect the evolving tastes and lifestyles of our consumers through education and premium experiences.”
Pernod Ricard also emphasized responsible drinking through its ‘Drink More Water’ campaign, launched in 2021. Aimed at young adults, the campaign addresses binge drinking with bold messaging and water distribution at events, supporting the company’s broader Sustainability and Responsibility roadmap.
As Lagos Cocktail Week wrapped up its 10th year, fasnewsng.com highlights the brand’s role in celebrating innovation and responsibility, underscoring the company’s enduring commitment to quality and sustainable practices in Nigeria’s vibrant cocktail culture.
By Augustine Idoje